What's in it,
right now.
Dated release entries begin at public launch. Until then, here is an honest inventory of what the product does today rather than a back-filled release history.
A changelog is a record, so we are not inventing one.
Plenty of pre-launch products publish a changelog full of dated entries assembled after the fact. It reads well and it is fiction, which is a strange thing to do on a page whose entire purpose is to be trustworthy.
From public launch, every entry here will carry a real date, the surfaces it touched, and whether it was additive or breaking. Until then, the list below is what exists — checked against the product, not the roadmap.
The product surface today.
Ten areas, matching how the workspace is organised. Everything listed is built and reachable — not planned.
Foundation
- Tenants, legal entities, and postal addresses
- Brands with per-brand defaults: sender name, reply-to, locale, timezone, colour, privacy policy
- Websites with explicit allowed origins
- Sending, tracking, return-path, and landing-page domains, with verification
Audience
- Contacts with multiple email and phone identities
- Tenant-defined custom fields with data types, validation, and sensitivity flags
- Static and dynamic lists with a default opt-in mode
- Versioned behavioural segments, materialised for targeting
- Tags and per-brand subscription topics
- Consent events with lawful basis, source, occurrence time, and evidence
- Hashed, scoped, revocable suppressions with full audit
Capture
- Consent-aware forms with single and double opt-in
- Topic, list, and tag mapping, plus submission actions
- Hosted landing pages published to your own domains
- Token-based preference centres
- Spam assessment on submissions
Content
- Email, transactional, and RSS template types
- Immutable, hash-verified published versions
- Reusable content blocks
- RSS feeds with poll intervals and on-demand polling
Messaging
- Campaigns with marketing and transactional message classes
- Immediate, fixed, recipient-timezone, recurring, and RSS scheduling
- Audience compilation with per-recipient status and suppression reasons
- Layered, prioritised frequency caps per brand, topic, and class
- Workflows with 17 step types, up to 500 nodes, 1,000 edges, and 50 triggers
- Versioned workflow publishing, enrollments, and step-run history
Delivery
- Provider connections for SMTP, Amazon SES, SendGrid, Mailgun, Postmark, and Brevo
- Server-side encrypted credentials via a dedicated endpoint
- Connection tests against real health checks
- Sender profiles pinned to verified identities and domains
- Weighted, prioritised sending routes with fallback
- Hourly, daily, and monthly rate limits plus max concurrency
Platform
- Integrations with encrypted tokens and scheduled or on-demand sync
- Signed outbound webhooks with configurable timeouts, retries, and delivery history
- Commerce stores, product catalogues, and order activity
Reporting
- Full message lifecycle with queued, accepted, delivered, and failed timestamps
- Provider delivery, open, click, bounce, and complaint events
- Conversion attribution with value and currency
- Daily domain, sender, and provider reputation scoring
- Anonymous and identified website sessions
Operations & governance
- Imports from CSV, XLSX, Google Sheets, integrations, and migrations
- Four explicit consent strategies and three duplicate strategies on import
- Auditable exports of contacts, lists, segments, consent, suppressions, and submissions
- Transactional sends against pinned template versions
- Privacy requests for access, portability, correction, and erasure
- Region-aware retention policies and legal holds
- Background jobs, system incidents, risk events, and notifications
Administration
- Team members, expiring invitations, and roles as permission bundles
- Per-brand membership scoping
- Live and test API keys with explicit scopes, brand restrictions, and expiry
- Billing summary, checkout, invoices, and customer portal
What we have not built.
No SMS or push channels. No formal security attestations such as SOC 2 or ISO 27001. No contractual SLA. No template marketplace, and no third-party plugin ecosystem.
If any of those are a requirement rather than a preference, we would rather you know now — the enterprise comparison covers where a larger suite is genuinely the better choice.
Bring your provider.
Keep your brands distinct.
Start today.
Set up your first workspace, connect a provider, and publish a workflow — free, in test mode, before you pay a thing.