Field notes for multi-brand operators.
Deliverability, consent, migration, and the product decisions behind an operating layer that refuses to charge per email.
Everything else we've written.
Amazon SES changed its pricing. Here's what it means for your bill.
On 21 July 2026 AWS restructured SES pricing and removed the SES free tier for new accounts. The $0.10 rate survives — but not by default.
Provider news · 5 min read18 Jun 2026Why we unbundled delivery from the software
Every email platform charges you twice for the same growth. Here's the argument for separating the operating layer from the pipe.
Product thinking · 6 min read27 May 2026Consent is a record, not a checkbox
A subscribed flag cannot answer the question a regulator, a client, or an angry recipient will eventually ask. Here's what a defensible consent record contains.
Compliance · 7 min read6 May 2026Twelve brands, one login, zero crossover
What actually breaks when you run several brands on a single-audience tool — and what has to be scoped per brand for the alternative to work.
Playbook · 6 min read15 Apr 2026Seven things to check before you migrate an audience
Most migration damage is done in the first import. A short pre-flight list, in the order the questions actually matter.
Playbook · 5 min readBring your provider.
Keep your brands distinct.
Start today.
Set up your first workspace, connect a provider, and publish a workflow — free, in test mode, before you pay a thing.